Companies have aims and objectives. These aims and objectives are similar to ones we have in lessons. Personal targets translate into company targets. You may be aiming to gain GCSEs but a company may be aiming to break even or maximise their profit. They may be looking to improve customer service or sell more products.
Tasks (you can work in pairs)
1. Explain in your own words what an aim and objective is. (your text book will support this)
2. Research 3 companies: voluntary, public service and private (1 of each) and find out what their aims and objectives are and write a paragraph about each.
3. How successful have each company been in achieving their aims and objectives in 2011 or 2012?
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